Uber Eats Artist Series
Courier Bags,
Our delivery partners wanted more than the norm when it came to courier bags (and rightly so). That’s why Uber partnered with renowned artist across the U.S. to deliver a line of courier bags they’d be proud to rock.
The unique designs that embodied the Uber Eats brand, became a quick hit with the delivery partners; who couldn’t wait for the exclusive line of courier bags to launch.
To show off the gear, the team took to the streets of New York; and captured the bags for our “In the Wild” shoot.
The assets were used to roll out the fresh designs, and also gave our brand asset library a boost of style.
In a "behind the scenes" style expose, the team visited the artist's studios. We took an intimate look at how each design came to be, and witnessed parts of the creative process.
Through the Uber Eats platform, artists Cody Hudson, Sophie Chang, Melanie Lambrick, and Brent Rollins had chance to showcase their talents, and be recognized for their visual prowess.
Credits
Uber Team
CD | Chris Brown
Creative Direction | Verity Peets
Producer | Corinna Banda
Producer | Caitlin Skelly