Behind The Scenes
You Sound Like You're From
That’s right! I’m not from around here.
Born and raised in Manchester, England, it was my basketball career (see resume) that brought me stateside. My post moves went on to fund my design degree at The Academy of Art; bringing about this latest chapter of my life.
Werk That Logo
For over a decade, I’ve been strategically crafting creative on behalf of many well known companies. Producing top tier work, whilst maintaining a brand’s identity, is a fine balance.
Once the creative is established, the task of directing teams (filled with multi talented individuals) is no easy feat. My philosophy as a creative lead is to nurture, never hinder, the talented people bringing our visions to life.
Come shoot day, it’s time to let the work flourish in the hands of our directors, photographers, stylists, and so on. Some may find this challenging, however when done correctly, I find it can be incredibly rewarding.
Collaborative strength is also dependent on our business partners. Valuable insights are unearthed when stakeholders feel heard, and free to be open. Ensuring our marketing teams get what they need out of the creative is important to me as part of it's overall success.
"Yes And"... but Yeah-No
That being said, knowing when to explore new directions or instead take the reins, is the fine balance previously mentioned. Controlling the agreed upon vision, filtering opinions, and (conceptually) killing darlings, is vital for maintaining the quality of any brand work.
As a creative lead, I pride myself on enhancing a project, steering collaboration, all whilst nurturing artistic talent. Throughout my career I’ve pursued excellence (not perfection), in the same way a coach demands excellence from their team; even when no one is watching.
Client List
