Intel Enthusiasts
With competitions such as Intel Extreme Masters selling out arenas worldwide, we understood the new era of athlete approaching. Intel wanted to engage their gaming community with a spot highlighting the comparisons between a traditional athlete, and the new.
Our second spot shows the dedication and hard work of one female gamer, as she strives to be at her best.
with this piece, we give an astute look into the community; whilst also highlighting the Core i7 as a vital piece of equipment.
Credits
Deep Focus Team
CD/ACD | Urs Ross, Adam Sherrett
Creative Direction | Verity Peets
Producer | Aaron Hoffman